When I talk with business owners and managers about photography, a few types of images often come up in the conversation:

• product images
• office photos
• event photography

Headshots or business portraits can also be important for one’s personal brand, but they’re just as important to a company brand. I recently conducted a poll on Twitter, asking:

Do you routinely look at “About Me” or “About our Team” pages [on websites]? Here are the results:

When nearly all of your website’s visitors are checking out the pages that describe your business and personnel, are they seeing a bland text description or are they going to see interesting photographs of your personnel or offices? Whether you’re a solopreneur or a business with a lot of employees, a well-crafted About page can help your web visitors form an impression and begin a relationship with you.

You’re interesting. Your clients (and potential clients) are going to be exploring your website to find out more about you. Show them the whole picture (pun intended).

One final thought: does your About page leave visitors with all of their questions answered, or does it leave them wanting to contact you to find out more?