When I started marketing my work professionally, one of the resources I found was Google Local, which allows a business to add a free listing which will show up on the Google Maps search and business listings.
Adding your business is simple, just go to the Google Local Business Center and provide some information about your business. In addition to the typical “yellow pages” type information, one can add photos and even offer coupons for visitors who find your business via Google.
I’ve received at least one lead via my Google Local listing. Since it’s free (and only takes a few minutes to set up), there’s no reason why all photographers shouldn’t put themselves on the map (pun intended).
