When working with a client who has wants headshots, I always share a few tips on how we can help make sure that folks look their best. Here are those tips:

• Remember we want a headshot that looks like you. We want a realistic image – your headshot isn’t the time to try something crazy; presumably it’s the “you” that you want to represent.
• Solid-colored clothing is good.
• Avoid loud patterns/prints.
• Dark colors are good. Avoid white unless you’re wearing it underneath something else.
• Wear clothes that are comfortable. We don’t want to end up with awkward or uncomfortable looks on your face because your clothes are bothering you.
• Don’t overdress. Dress how you would usually dress for a professional event in your line of business.
• If wearing jewelry, simple is best. Avoid large jewelry that would distract from your face.
• Consider the neckline of your outfit. Avoid turtlenecks which often crowd one’s face. Exception: if you’re Steve Jobs, I’ll let you wear a turtleneck.
• Arrive ready for your first photos — already in the first outfit, hair done, etc.
• If we’re taking photos with clothing changes, think about the different outfits you might want that could reflect different looks: formal, casual, intellectual, sexy, etc.
• Drink lots of water and be well-rested (we want to avoid dark circles under your eyes).

Plan that we’re going to have some casual conversation; folks generally look best once they’re relaxed rather than being uptight or nervous about their photo. I’m going to try to make some jokes. It helps if you laugh at them