Hockley Photography» Services

Holiday Event Photography: Reserve Your Date

Aaron — Wed, 05 Oct 2011 15:30:38 +0000

As we approach the holiday season, companies and organizations are in the midst of planning various gatherings, dinners, and celebrations. If you haven’t yet arranged a photographer for your event, now is the time. My calendar is starting to fill with various events in the coming months and I’d love to be at yours… contact me and let’s ensure you have some memorable photos of your memorable event.

86% of Your Business’ Website Visitors Are Looking for This

Aaron — Fri, 16 Sep 2011 15:30:38 +0000

When I talk with business owners and managers about photography, a few types of images often come up in the conversation:

product images
office photos
event photography

Headshots or business portraits can also be important for one’s personal brand, but they’re just as important to a company brand. I recently conducted a poll on Twitter, asking:

Do you routinely look at “About Me” or “About our Team” pages [on websites]? Here are the results:

When nearly all of your website’s visitors are checking out the pages that describe your business and personnel, are they seeing a bland text description or are they going to see interesting photographs of your personnel or offices? Whether you’re a solopreneur or a business with a lot of employees, a well-crafted About page can help your web visitors form an impression and begin a relationship with you.

You’re interesting. Your clients (and potential clients) are going to be exploring your website to find out more about you. Show them the whole picture (pun intended).

One final thought: does your About page leave visitors with all of their questions answered, or does it leave them wanting to contact you to find out more?

Your Personal Brand and Your Profile Photo

Aaron — Fri, 29 Jul 2011 03:07:56 +0000

As our economy is shifting, one’s personal brand becomes important. Managing one’s presence has always been important for the self-employed but in an increasingly-connected world, even employees of larger companies find it important to manage one’s identity such that they’re perceived in a favorable way. Social media options such as Facebook, Twitter, LinkedIn, and Google+ heighten the importance of being able to present a consistent, professional image.

Last week I read an article called “The CEO of ME” which discussed ten tips for establishing and maintaining your personal brand. Number six on their list is “Get a headshot.”

I couldn’t agree more. Let’s work together and create some photos which show you in your element, either traditional headshots or environmental portraits. Here’s how to contact me.

Camera Gear Recommendations – I Can Help

Aaron — Tue, 26 Apr 2011 18:59:48 +0000

As a photographer, I frequently get questions from friends, family, and other acquaintances who want to know my opinion on gear. Perhaps they’re looking to get their first DSLR. Often they have a DSLR and a lens but are curious what other/better lenses might present more photo options. Maybe they are thinking about buying a separate flash but aren’t sure how to make sense of the various offerings.

Naturally I help them out. Sometimes they need the gear they thought they wanted. Sometimes I point them towards a better alternative. And sometimes I explain that gear doesn’t solve everything and they could create the photos they want with the equipment they already have.

I’d like to extend that same offer to anyone. If you’re a casual/hobbyist photographer and looking for advice on what to buy, I’d like to help you out. Since so much of the answer of “what gear might I need” depends on exactly what you plan to do with it, there aren’t really any generic answers. I’d like to have a conversation with you (email, Skype, or phone) and based on what you tell me I can suggest some options for equipment (I can usually give you a couple options at varying price points).

I provide this service at no cost to you. I’ll provide you with recommendations (or a recommendation not to buy new gear). I will provide you with links to purchase equipment from a couple reputable online vendors such as B&H Photo or Amazon.com. I also encourage you to check out local photo stores for a price comparison. If you choose to purchase online, I request that you use the links I provided you; you’ll pay their great online prices and I’ll receive a small commission – it will cost you nothing but I’ll receive a few dollars for my time.

Anytime you have a question or are contemplating a purchase, send me an email and let me know what you’re thinking. I’d like to help you.

Company Parties and Event Photography – Beer!

Aaron — Tue, 11 Jan 2011 16:30:08 +0000

I love photographing all sorts of events, parties, and gatherings. Here’s an image of a whiteboard at a company open house / party that I photographed a couple months ago.

Have a fun company event coming up? Contact me about event photography and let’s create some great images for your company marketing, website, or blog.