Event, Portrait, Commercial, and Headshot Photography
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Elected to the PMPA Board of Directors

November 11, 2011 By 1 Comment

PMPA LogoYesterday the membership of the Portland Metropolitan Photographer’s Association (PMPA) elected a new board of directors for the coming year; I’m pleased to announce that I’ve been elected to a position on the board. I will be serving as the Social Director.

The PMPA is the local affiliate of the Professional Photographers of America; our group provides professional development and networking opportunities that allow photographers to strengthen their photography and business skill. We have a good mix of some returning board members as well as a few new faces and I’m looking forward to working with the group’s leadership to increase the social opportunities for interaction and photography.

If you’re a photographer in the Portland area and not yet a member of PMPA, please join me for an upcoming meeting. Drop me a note and I can provide more information.

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86% of Your Business’ Website Visitors Are Looking for This

September 16, 2011 By 3 Comments

When I talk with business owners and managers about photography, a few types of images often come up in the conversation:

  • product images
  • office photos
  • event photography

Headshots or business portraits can also be important for one’s personal brand, but they’re just as important to a company brand. I recently conducted a poll on Twitter, asking:

Do you routinely look at “About Me” or “About our Team” pages [on websites]? Here are the results:

Interest in About Pages

When nearly all of your website’s visitors are checking out the pages that describe your business and personnel, are they seeing a bland text description or are they going to see interesting photographs of your personnel or offices? Whether you’re a solopreneur or a business with a lot of employees, a well-crafted About page can help your web visitors form an impression and begin a relationship with you.

You’re interesting. Your clients (and potential clients) are going to be exploring your website to find out more about you. Show them the whole picture (pun intended).

One final thought: does your About page leave visitors with all of their questions answered, or does it leave them wanting to contact you to find out more?

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How is Photography Pricing Calculated?

August 20, 2011 By Leave a Comment

Pricing seems to be one of those mysteries in the photography world that can end up confusing potential clients. I aim to make things as simple as possible with a flat-rate pricing model that ensures my clients don’t run into any surprises.

I recently updated my pricing page to offer both the quick summary of how my pricing works as well as more details and backstory for those curious to learn more.

If you’re looking for great images without pricing and billing hassle, let’s talk!

Photo of man speaking at a conference - event photography
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Your Personal Brand and Your Profile Photo

July 28, 2011 By Leave a Comment

portland business portrait headshot of a manAs our economy is shifting, one’s personal brand becomes important. Managing one’s presence has always been important for the self-employed but in an increasingly-connected world, even employees of larger companies find it important to manage one’s identity such that they’re perceived in a favorable way. Social media options such as Facebook, Twitter, LinkedIn, and Google+ heighten the importance of being able to present a consistent, professional image.

Last week I read an article called “The CEO of ME” which discussed ten tips for establishing and maintaining your personal brand. Number six on their list is “Get a headshot.”

I couldn’t agree more. Let’s work together and create some photos which show you in your element, either traditional headshots or environmental portraits. Here’s how to contact me.

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Continuing Photography Education

March 13, 2011 By 2 Comments

Over the weekend I was a student of light, or more correctly, a student learning about better lighting technique. Two of the world’s leading voices on photography lighting (Joe McNally and David Hobby) were in town for a workshop and I arrived on Saturday ready to soak in all that I could.

My goal was to walk away with a few things I could put into practice in my photography and I met that goal. I’m going to experiment a bit with what I learned and end up creating better images than before.

Education should be an ongoing venture for photographers of any age, level of experience, or specialty. “What have you learned for me lately” is a very good question to ask any professional photographer when you’re making a decision to hire them.

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